Guardian sustainability communications award for EU’s Climate-KIC

Climate-KIC, the EU’s main climate innovation initiative, has been awarded a Guardian Sustainable Business award for a global communications campaign around its successful 2015 climate change hackathon “Climathon.”

British adventurer and TV host Ben Fogle presented the Sustainability Communications award to Climate-KIC head of communications Angela Howarth and education director Ebrahim Mohamed last night (26 May) in London.

[xyz-ihs snippet=”Climathon-2017-CTA”]

Angela Howarth, European Head of Communications, Climate-KIC

Angela Howarth, European Head of Communications, Climate-KIC

“There is a big shift taking place in how we communicate about climate change at the moment,” said Angela Howarth, head of communications at Climate-KIC, “At Climate-KIC, we focus on the limitless opportunities of the zero carbon economy. That message really resonates with people around the world.”

Twitter sensation

“Above all, this award is a fantastic recognition of the enthusiasm and the engagement of Climate-KIC’s global community of innovators –  young and old – and their genuine passion for climate action,” Howarth added.

In an explanation accompanying the award, sustainability communications expert Matthew Yeomans wrote: “Occasionally a standout voice or campaign on climate change action grabs attention – Naomi Klein’s bestseller, This Changes Everything, and Al Gore’s Climate Reality Project for example.”

But all too often the science around climate change fails to resonate with people, according to Yeomans. “This is why Climate-KIC’s 2015 Climathon is so appealing,” he said, calling the campaign a Twitter sensation.

24-hour event across six continents

Yeomans stressed that it is very difficult to get people interested in climate change action when the problem seems “so great and so removed from everyday reality.” It is a conundrum that governments, activists, companies and the media have faced for decades, he said.

Climate-KIC launched the event as part of its larger campaign to raise awareness about climate change ahead of the UN climate change summit COP21 in Paris.

The 24-hour Climathon saw teams across six continents work together simultaneously to solve the climate change challenges in 20 participating cities. The Climathon was seen trending on social media in major capitals such as London and Washington DC.

Yeomans said teams posted more than 5000 updates about their work to social media accounts, and highlighted Climate-KIC’s dedicated social media wall, used in all participating cities, as a “classic example of how social media can drive widespread interest with minimal resources.”

2016 Climathon will be bigger

Ebrahim Mohamed, Director for Education, Climate-KIC

Ebrahim Mohamed, Director for Education, Climate-KIC

Climate-KIC will organise its 2016 global Climathon in October, a few weeks ahead of the next UN climate summit which will take place in Marrakesh, Morocco. “This year we will have even more cities taking part in the Climathon,” confirmed Ebrahim Mohamed, education director at Climate-KIC.

“I am incredibly proud of what our community has achieved last year and can’t wait to see this enthusiasm multiplied in October,” Mohamed said, “Last year, already more than 1000 teams from 20 cities volunteered to take part and ideas were as wide-ranging as new ways to encourage cycling in Copenhagen to public-private partnerships to reduce food waste in Washington DC.”

Nominees for this year’s edition of the Guardian’s annual sustainable business awards, which counts thirteen categories, ranged from multinationals such as IKEA, PricewaterhouseCoopers and SABMiller to organisations like The Carbon Trust and the Carbon Tracker Initiative.

Organisations and innovators around the world interested in organising the 2016 Climathon in their own cities can volunteer through the Climate-KIC website at https://climathon.climate-kic.org/.

As it happened, on social media

 
[xyz-ihs snippet=”Climathon-2017-CTA”]
 
Location
Articles you may be interested in
In The News
Research reveals surprising link between socio-economic indicators and sustain...

A new study by EIT Climate-KIC partner academic institutions...

Research reveals surprising link between socio-economic indicators and sustainability transition
Opinion
Transformation capital: A new investment logic for catalysing systems change
Dominic Hofstetter Transformation Capital, EIT Climate-KIC
Transformation capital: A new investment logic for catalysing systems change
Opinion
Innovating in complexity: From single-point solutions to directional systems innovation
Dominic Hofstetter TRANSFORMATION CAPITAL, EIT CLIMATE-KIC
Innovating in complexity: From single-point solutions to directional systems innovation
In The News
Four EIT Climate-KIC innovators nominated for annual EIT Awards

The European Institute of Innovation and Technology (EIT) has released...

Four EIT Climate-KIC innovators nominated for annual EIT Awards
In Detail
Report offers recommendations for development of agricultural impact tool

A new report supported by EIT Climate-KIC’s CSA Booster programme proposes technical, governance and business arrangements for the development of a new tool for...

Report offers recommendations for development of agricultural impact tool
In Detail
Food value chains strategy report offers recommendations based on systemic i...

A new report details the work of EIT Climate-KIC and its partner Metabolic, a consulting company using systems thinking to tackle major sustainability challenges,...

Food value chains strategy report offers recommendations based on systemic impact
In The News
EIT Climate-KIC supports digital roadmap for a circular economy

EIT Climate-KIC, along with several European stakeholders, is advocating...

EIT Climate-KIC supports digital roadmap for a circular economy
In The News
EIT Climate-KIC urges London to lead in turning climate emergency into action

Climate innovation agency EIT Climate-KIC welcomed today the first...

EIT Climate-KIC urges London to lead in turning climate emergency into action
Opinion
London Climate Action Week: Climate Innovation Insights
London Climate Action Week: Climate Innovation Insights
Opinion
How can we deliver a net-zero emissions UK?
Andy Kerr Director, UK & Ireland, EIT Climate-KIC
How can we deliver a net-zero emissions UK?
Opinion
Can we identify the tipping points for transformative climate action?
Susannah Fisher Strategic Research Lead, EIT Climate-KIC
Can we identify the tipping points for transformative climate action?
In The News
Study launched on decarbonising Europe’s heavy industries by 2050

Industry representatives, regional experts, academics and EU officials held...

Study launched on decarbonising Europe’s heavy industries by 2050
In our community
Interview with Yvon Slingenberg of DG Climate Action, European Commission
Interview with Yvon Slingenberg of DG Climate Action, European Commission
In Detail
Evaluating the benefits of improved cooking solutions: impact data in high r...

Gold Standard today released a research study by Vivid Economics that estimates the economic value of Gold Standard-certified project benefits related to climate, health,...

Evaluating the benefits of improved cooking solutions: impact data in high resolution
In The News
New EIT Climate-KIC supported report proposes basis for a future EU taxonomy i...

The European Commission has welcomed the publication of the...

New EIT Climate-KIC supported report proposes basis for a future EU taxonomy in legislation
In The News
WCEF 2019: The challenges and potentials of circular procurement in cities

Increasing population growth and urbanisation intensifies the pressure on...

WCEF 2019: The challenges and potentials of circular procurement in cities
In The News
First round of 15 winners of Reinventing Cities competition announced

C40 Cities and EIT Climate-KIC have announced 15 winners...

First round of 15 winners of Reinventing Cities competition announced
In The News
Lisbon’s City Finance Lab-backed green participatory budget awarded €5 mil...

Lisbon City Council’s first-ever ‘green’ participatory budget, an initiative...

Lisbon’s City Finance Lab-backed green participatory budget awarded €5 million for next cycle
In The News
WCEF 2019: ‘The circular economy in cities’

EIT Climate-KIC CEO Kirsten Dunlop emphasised the importance of...

WCEF 2019: ‘The circular economy in cities’
In Detail
New Report on Circular Procurement in public construction projects shows how...

Public procurement affects a substantial share of world trade, amounting to more than €1.3 trillion per year. In the EU, the public purchase of...

New Report on Circular Procurement in public construction projects shows how targeted action can drive system-level impact
In The News
EIT Climate-KIC at World Circular Economy Forum 2019

EIT Climate-KIC is playing a prominent role at the...

EIT Climate-KIC at World Circular Economy Forum 2019
In The News
17 EIT Climate-KIC solutions included in MI 100 Global High Impact listing

13 EIT Climate-KIC Accelerator start-ups and four EIT Climate-KIC...

17 EIT Climate-KIC solutions included in MI 100 Global High Impact listing
In The News
EIT Climate-KIC’s global cleantech competition ClimateLaunchpad is open ...

EIT Climate-KIC’s ClimateLaunchpad, the world’s largest green business ideas...

EIT Climate-KIC’s global cleantech competition ClimateLaunchpad is open for registration
Opinion
Transformation Capital: A new investment logic for catalysing systems change
Dominic Hofstetter Transformation Capital, EIT Climate-KIC
Transformation Capital: A new investment logic for catalysing systems change
In The News
EIT Climate-KIC supported SkyNRG develops Europe’s first sustainable jet...

SkyNRG announced plans to develop Europe's first sustainable aviation...

EIT Climate-KIC supported SkyNRG develops Europe’s first sustainable jet fuel production plant
Opinion
Collaboration is hard!
Ulrike Linnig Innovation Lead, DACH, EIT Climate-KIC
Collaboration is hard!
In The News
EIT Climate-KIC supported report shows how to reduce industrial CO2 emissions

A new joint report, published by RWTH Aachen University...

EIT Climate-KIC supported report shows how to reduce industrial CO2 emissions
In The News
London event showcases innovation behind new investor climate tool

Yesterday’s event, titled “Applying Climate Risk Data to Investment...

London event showcases innovation behind new investor climate tool
In our community
Interview with Francisco de la Torre, Mayor of Malaga, Spain
Interview with Francisco de la Torre, Mayor of Malaga, Spain
Opinion
Adapting to climate change in Europe: Building a systemic and urgent vision
Susannah Fisher, EIT Climate-KIC and Andrew Norton, IIED
Adapting to climate change in Europe: Building a systemic and urgent vision