Guardian sustainability communications award for EU’s Climate-KIC

Climate-KIC, the EU’s main climate innovation initiative, has been awarded a Guardian Sustainable Business award for a global communications campaign around its successful 2015 climate change hackathon “Climathon.”

British adventurer and TV host Ben Fogle presented the Sustainability Communications award to Climate-KIC head of communications Angela Howarth and education director Ebrahim Mohamed last night (26 May) in London.

[xyz-ihs snippet=”Climathon-2017-CTA”]

Angela Howarth, European Head of Communications, Climate-KIC

Angela Howarth, European Head of Communications, Climate-KIC

“There is a big shift taking place in how we communicate about climate change at the moment,” said Angela Howarth, head of communications at Climate-KIC, “At Climate-KIC, we focus on the limitless opportunities of the zero carbon economy. That message really resonates with people around the world.”

Twitter sensation

“Above all, this award is a fantastic recognition of the enthusiasm and the engagement of Climate-KIC’s global community of innovators –  young and old – and their genuine passion for climate action,” Howarth added.

In an explanation accompanying the award, sustainability communications expert Matthew Yeomans wrote: “Occasionally a standout voice or campaign on climate change action grabs attention – Naomi Klein’s bestseller, This Changes Everything, and Al Gore’s Climate Reality Project for example.”

But all too often the science around climate change fails to resonate with people, according to Yeomans. “This is why Climate-KIC’s 2015 Climathon is so appealing,” he said, calling the campaign a Twitter sensation.

24-hour event across six continents

Yeomans stressed that it is very difficult to get people interested in climate change action when the problem seems “so great and so removed from everyday reality.” It is a conundrum that governments, activists, companies and the media have faced for decades, he said.

Climate-KIC launched the event as part of its larger campaign to raise awareness about climate change ahead of the UN climate change summit COP21 in Paris.

The 24-hour Climathon saw teams across six continents work together simultaneously to solve the climate change challenges in 20 participating cities. The Climathon was seen trending on social media in major capitals such as London and Washington DC.

Yeomans said teams posted more than 5000 updates about their work to social media accounts, and highlighted Climate-KIC’s dedicated social media wall, used in all participating cities, as a “classic example of how social media can drive widespread interest with minimal resources.”

2016 Climathon will be bigger

Ebrahim Mohamed, Director for Education, Climate-KIC

Ebrahim Mohamed, Director for Education, Climate-KIC

Climate-KIC will organise its 2016 global Climathon in October, a few weeks ahead of the next UN climate summit which will take place in Marrakesh, Morocco. “This year we will have even more cities taking part in the Climathon,” confirmed Ebrahim Mohamed, education director at Climate-KIC.

“I am incredibly proud of what our community has achieved last year and can’t wait to see this enthusiasm multiplied in October,” Mohamed said, “Last year, already more than 1000 teams from 20 cities volunteered to take part and ideas were as wide-ranging as new ways to encourage cycling in Copenhagen to public-private partnerships to reduce food waste in Washington DC.”

Nominees for this year’s edition of the Guardian’s annual sustainable business awards, which counts thirteen categories, ranged from multinationals such as IKEA, PricewaterhouseCoopers and SABMiller to organisations like The Carbon Trust and the Carbon Tracker Initiative.

Organisations and innovators around the world interested in organising the 2016 Climathon in their own cities can volunteer through the Climate-KIC website at https://climathon.climate-kic.org/.

As it happened, on social media

 
[xyz-ihs snippet=”Climathon-2017-CTA”]
 
Location
Articles you may be interested in
In The News
Helsinki launches Climate Watch to track city’s emission reductions

The City of Helsinki recently launched the ‘Climate Watch’,...

Helsinki launches Climate Watch to track city’s emission reductions
In The News
First European cluster accelerator programme launched in Frankfurt

How to take clusters to the next level and...

First European cluster accelerator programme launched in Frankfurt
Innovation Spotlight
Ioncell’s fiber innovation could help drive the circular economy transitio...

The textile, garment and fashion industries generate tonnes of pollution each year and recycle very little, which...

Ioncell’s fiber innovation could help drive the circular economy transition
Opinion
The challenge of redesigning venture capital
Dominic Hofstetter Transformation Capital, EIT Climate-KIC
The challenge of redesigning venture capital
In Detail
Clean and Healthy Construction

Insights from the C40 World Mayors Summit in Copenhagen: Master Class and Market Dialogue for Clean and Healthy Construction. Why clean construction? Kevin Austin,...

Clean and Healthy Construction
Opinion
If we have figured out transformation, why is the world still in such a mess?
Susannah Fisher Research, EIT-Climate-KIC
If we have figured out transformation, why is the world still in such a mess?
Opinion
The tyranny of categorisation
Dominic Hofstetter Transformation Capital, EIT Climate-KIC
The tyranny of categorisation
Opinion
EIT Climate-KIC strengthens biodiversity through systems change
Felicity Spors Head of International Affairs, EIT Climate-KIC
EIT Climate-KIC strengthens biodiversity through systems change
Opinion
Why our cities must act as beacons for ambitious climate action
Tom Mitchell Chief Strategy Officer, EIT Climate-KIC
Why our cities must act as beacons for ambitious climate action
In The News
Biggest-ever global hackathon to tackle climate breakdown

Over 100 Climathon events around the world turn grassroots...

Biggest-ever global hackathon to tackle climate breakdown
In The News
Global call for transformative solutions to tackle the climate emergency

EIT Climate-KIC launches Climathon Global Awards and Healthy, Clean...

Global call for transformative solutions to tackle the climate emergency
In The News
EIT Climate-KIC supported crop insurance project acquired by world’s largest...

The insurance sector is well aware of the rising...

EIT Climate-KIC supported crop insurance project acquired by world’s largest re-insurer
In The News
EIT Climate-KIC innovators celebrated at 2019 EIT Awards

The European Institute of Innovation and Technology (EIT) has...

EIT Climate-KIC innovators celebrated at 2019 EIT Awards
Opinion
Part three: Climate action #NotinNewYork
Andy Kerr Director, UK & Ireland, EIT Climate-KIC
Part three: Climate action #NotinNewYork
In Detail
New EIT Climate-KIC supported report finds digital technologies can vastly a...

As part of the UN Climate Action Summit, the Global Enabling Sustainability Initiative (GeSI) and Deloitte launched a report today, supported by EIT Climate-KIC,...

New EIT Climate-KIC supported report finds digital technologies can vastly accelerate the SDGs
Opinion
Part two: Climate action #NotinNewYork
Andy Kerr Director, UK & Ireland, EIT Climate-KIC
Part two: Climate action #NotinNewYork
Opinion
Climate action #NotinNewYork
Andy Kerr Director, UK & Ireland, EIT Climate-KIC
Climate action #NotinNewYork
In The News
Circular Cars Initiative launched at United Nations Climate Action Summit

On the occasion of the United Nations Climate Action...

Circular Cars Initiative launched at United Nations Climate Action Summit
In The News
We’re closing for business in solidarity with #ClimateStrike

EIT Climate-KIC will close this Friday 20 September, the...

We’re closing for business in solidarity with #ClimateStrike
In The News
Open Innovation Call targeting air quality and urban heat island effect launch...

The City of Copenhagen’s department Resilient and Sustainable City Solutions within...

Open Innovation Call targeting air quality and urban heat island effect launched
In The News
EIT Climate-KIC cleantech start-up ZOLAR attracts 10 Million Euro Investment

The Berlin-based start-up Zolar raises a 10 million EUR...

EIT Climate-KIC cleantech start-up ZOLAR attracts 10 Million Euro Investment
In The News
Breaking down barriers to climate-finance: the City Finance Lab launches secon...

Competition for the five most innovative financing solutions for...

Breaking down barriers to climate-finance: the City Finance Lab launches second call for proposals
Opinion
Innovating in complexity: Systemic investing
Dominic Hofstetter Transformation Capital, EIT Climate-KIC
Innovating in complexity: Systemic investing
In The News
Climathon onboard ‘Sail to the COP’

On 2 October, 36 young climate change agents will...

Climathon onboard ‘Sail to the COP’
In The News
Research reveals surprising link between socio-economic indicators and sustain...

A new study by EIT Climate-KIC partner academic institutions...

Research reveals surprising link between socio-economic indicators and sustainability transition
Opinion
Transformation capital: A new investment logic for catalysing systems change
Dominic Hofstetter Transformation Capital, EIT Climate-KIC
Transformation capital: A new investment logic for catalysing systems change
Opinion
Innovating in complexity: From single-point solutions to directional systems innovation
Dominic Hofstetter TRANSFORMATION CAPITAL, EIT CLIMATE-KIC
Innovating in complexity: From single-point solutions to directional systems innovation
In The News
Four EIT Climate-KIC innovators nominated for annual EIT Awards

The European Institute of Innovation and Technology (EIT) has released...

Four EIT Climate-KIC innovators nominated for annual EIT Awards
In Detail
Report offers recommendations for development of agricultural impact tool

A new report supported by EIT Climate-KIC’s CSA Booster programme proposes technical, governance and business arrangements for the development of a new tool for...

Report offers recommendations for development of agricultural impact tool
In Detail
Food value chains strategy report offers recommendations based on systemic i...

A new report details the work of EIT Climate-KIC and its partner Metabolic, a consulting company using systems thinking to tackle major sustainability challenges,...

Food value chains strategy report offers recommendations based on systemic impact