Delivers sustainable food whilst reducing food waste
Using a cargo bike that transforms into a food stand, Zum guten Heinrich makes tasty and cheap menus available all over the city of Zurich using this flexible, man-powered vehicle.
Besides a unique product and appearance, Zum guten Heinrich offers a lunch option that customers feel good about consuming. The reason? The menus are made from food that would otherwise have been thrown away due to its wrong size, shape or logistical reasons. Zum guten Heinrich provides menus made from food surplus which is attractive to their target group: urban professionals looking to satisfy their hunger for a tasty and sustainable lunch.
Their approach is very scalable. If successful, new bikes will be bought and their kitchen capacity expanded. Another expansion path is setting up business in other cities.