REPAMERA: Online Clothing Repair Platform
EIT Climate-KIC start-up Repamera offers an online platform for clothing repairs and alterations in Sweden.
Repamera uses its social media influence to encourage people to repair their clothing, rather than buy new clothing and founded the Swedish “White Monday” campaign as an antidote to overconsumption.
Repamera’s success demonstrates how profitable circular-economy business models can be created at low cost by combining existing services and digital solutions.
This insightful case study concludes that transforming existing consumption and production systems by scaling circular business models requires support from other system elements (e.g. economic instruments – like reducing VAT on repairs – which help make new ventures competitive).