Innovation Building Block – Successful innovation through customer insight

24 Nov 2015

Learn how to integrate the needs and wants of your clients and end-users to maximise product development success.

The objective of this Building Block is to support the Climate-KIC Innovation community to gain a thorough understanding of the needs and wants of their end-users and clients, increasing the likelihood that those customers will, in turn, demand the resulting products and services.

Through a blend of coaching, team-based exercises and case-studies, participants will integrate the tools and techniques of end-user insight into a structured innovation process.

Learning objectives

After following this Building Block, participants will:

  • Be familiar with some of the tools and methods that are available for gathering and analysing end-user insight
  • Hear about real-life experiences of using customer insight to achieve success in leading organisations
  • Be able to apply these techniques to any challenge in their organisation, leading to leaner systems, and more profitable outcomes
  • Have considered the first steps to implementation of these methods, and be ready to activate these on return to their company

Facilitators and coaches

Mike Hatrick, Climate-KIC, Innovation Lead, Nordic CLC

Mike’s experience is in product development and innovation – in aerospace predominantly at Bombardier Aerospace in the UK, working in R&D programmes and product development. Mike transitioned from ‘innovator’ to ‘innovation enabler’ leading a transformation programme to create a sustainable innovation ecosystem at Bombardier Aerospace.

Solveig Helga Zophoniasdottir, Climate-KIC, Education Manager, Nordic CLC

Solveig previously worked with Kaospilots, within their Creative Leadership Training programme. She has extensive experience in designing and facilitation learning spaces, specifically with the focus of increasing the creative potential within teams and organisations. She brings with her a broad knowledge of tools to unleash creativity, discover valuable customer’s insights and develop new products and services.

Amanda Cockroft, Deputy Director, Climate-KIC Innovation Pillar

Amanda has a broad knowledge of the development of innovation in a range of related sectors including the creative, manufacturing, engineering, aerospace, automotive and humanitarian industries. Her approach is always practical as she endeavours to bring the very latest thinking in innovation to all of her projects.

Travel & Location

Participants’ travel expenses can be reimbursed up to a maximum of €250 per person.

The course will be held at:

Green Lighthouse 

Tagensvej 16

2200 Copenhagen N

Directions from airport

Approx 30 mins. Take metro M2 to Nørreport Station and take bus 6A, 42 or 150S to Nørre Campus stop and then walk to venue.

Recommended hotel

Guldsmeden hotel chain (Green Globe certified ) has 4 hotels in Copenhagen, all of which are a convenient distance from the venue.

Please see: http://guldsmedenhotels.com/Copenhagen/Our-Copenhagen-Hotels.aspx


For questions about the content of this course, please contact Line Gry Knudsen

For questions about registration or the Innovation Building Blocks in general, please contact Pauline Ticheler

Application and fees

Apply here for ‘Successful Innovation Through Customer Insight’

This Building Block is free for all people involved with or leading Climate-KIC Projects.

Cancellation terms: If you cancel up to two weeks in advance, the Building Block is free of charge. We will charge €500 for cancellations after that date or in case of no show.


This course is part of Climate-KIC’s internal training programme. The entire programme consists of 6 modules focussing on range of topics related to sustainability, innovation and project management. You can find the overview of all the editions here   

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