This two-day Masterclass will guide you through the world of digital marketing by putting theory into practice.
Tibor Farkas, an independent business development consultant with over 25 years of marketing experience, will lead attendees in this fast-paced and engaging workshop that alternates between the basics and the applications of digital marketing. Participants will have the chance to follow real-life examples, from integrating digital methods into marketing plans through the campaign management to the evaluation of the results.
Who should attend?
This Masterclass is designed for all managers, entrepreneurs and executives who would like to use the internet as a communication tool for sales and marketing or would like to gain a better understanding of online media.
Objectives
After the two-day session, participants will be able to gain pitch training, tools and experience in the following areas:
- Basics to reality: digital marketing and online campaign management
- Discover latest trends, tools and techniques for brand development
- Turning brand values into sales
- Examine how start-ups can use tools in the same way as the big players
This interactive Masterclass will require participants to use their notebooks during the sessions. Participants can expect to leave this Masterclass with a whole new battery of tools which they can immediately implement.
Registration
Please register individually for this Masterclass. You can register here.
Places are limited and applications will be assessed as they come in. Early application is advised.
Led by Tibor Farkas
The Masterclass will be led by Tibor Farkas, Independent Business Development Consultant.
Tibor Farkas has been an executive level marketing professional for 25+ years. He worked as a Managing Director at McCann (clients: Nestlé, Gillette, Unilever, OPEL, GE) and as a Business Development Director at Ernst & Young. Since 2003 he works as an independent consultant, trainer and tutor. He has been teaching marketing related MBA courses at several universities (CEU, Corvinus etc.).