Event

Green and digital: What it means for small businesses in practice

LOCATION
Online
DATE
6 May, 14:00-15:00 CET

Join a new Community Insights session to discover how small businesses can increase competitiveness and resilience while navigating the green and digital transitions.

Small businesses are under pressure to both decarbonise and digitalise, but doing both at once can feel overwhelming. What if going green and going digital could support each other?

Working on the “twin transition”, combining green and digital strategies, can help SMEs build resilience, cut costs, and future-proof their business.

In this new Community Insights session, we will explore what the twin transition looks like in practice building on the insights from the recent study ‘Digital Transformation of European Micro-Businesses‘, created in collaboration between Mastercard and Caribou. The research shows that many micro-businesses are still at an early stage of digital maturity and highlights that sustainability depends on digital readiness

During the webinar we will unpack how digital and sustainability journeys intersect, and what this means in practice for small businesses and those who support them. 

What can you expect?

  • Key insights from the study  
  • Practical implications for micro-business support and programme design  
  • A real-world case study
  • Interactive discussion  

The study has been developed by Mastercard through its Strive EU programme – an initiative supporting small business growth and resilience across Europe – in collaboration with Caribou, a global consultancy accelerating impact in the digital age.

This event is open to Climate KIC Community members only. Not a member yet? Join us to attend this session and access other events, resources and activities. Learn more here

RSVP now