Betterpoints Limited

BetterPoints was founded in 2010 to find ways of motivating greater numbers of people to adopt sustainable and positive social behaviours. They built a system of tools for designing and managing interventions that incentivise behaviour change and generate hard evidence. At the front is a free smartphone app that anyone can use. At the back is BetterPoints’ highly-evolved digital platform, which is underpinned by behaviour change research and best practice.

It is used by public bodies and private organisations across sectors, to build programmes of engagement that result in a tangible change of behaviour, such as commuting by bicycle instead of by car, or walking for at least 150 minutes a week.

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