RECYCL3R: Increasing Packaging Recycling with the Use of Digital Passports
EIT Climate-KIC start-up Recycl3R has developed a consumer application that provides information on packaging to enable more and better recycling.
The exchange of data between different organisations can enhance recycling rates. However, the data currently collected is often inaccurate and in varying formats, making comparison difficult.
Digitalisation can support circular business models by producing increasingly accurate data of different kinds. Yet digital innovations alone cannot transform our linear production and consumption system; they need to be supported by other system elements (e.g. policy, standards).
In this case study we illustrate how Recycl3R’s app generates real-time consumer data, which is invaluable to consumer-facing businesses.