Content and Media Outreach Lead – Amsterdam, Berlin, Valencia

Asset Marketing & Communication team
Fixed Term until end 2020 with possibility for extension
01 Sep 2019
Communication team
Competitive for Not for Profit Organisation
01 Oct 2019
Amsterdam, Berlin, Valencia


Business Background

EIT Climate-KIC is a knowledge and innovation community established in 2010 and funded by the European Institute of Innovation and Technology (EIT), a body of the European Union. Our purpose is to tackle climate change through innovation.
We are Europe’s largest public-private partnership with this purpose. At the heart of our endeavour is a pan-European community of innovators and changemakers eager to work on tough challenges, willing to engage in ambitious and unorthodox experiments, and committed to collective learning.

We bring together large and small companies, scientific institutions and universities, city authorities and other public bodies, start-ups, and students. With over 380 formal organisational partners from across 26 countries, we work together on innovation to mitigate climate change and to adapt to its unavoidable impacts. We are united by a commitment to direct the power of creativity and human ingenuity at climate change.

Our mission is to catalyse systemic change for climate action through innovation in areas of human activity that have a critical impact on greenhouse gas emissions – cities, lands, materials and finance – and to create climate-resilient communities. Our Theory of Change is focused on empowering people to change systems – through exploration, experimentation and demonstration – to enable viable alternatives at scale.

At the heart of our approach is ‘systems innovation as a service’ whereby we create a space for a portfolio of strategic innovation options and experiments, oriented around structural levers of change, designed with and for problem owners.
We act as a multi-sided platform, working across boundaries and across sectors, fostering innovation as a catalyst for transformation. We work together with problem owners, like city and regional governments, industry owners and directors, community organisations and policy makers, to orchestrate a portfolio approach to innovation interventions. We facilitate the creation of innovation consortia. We challenge and seek to enrich business model design. We offer tailored support for experimentation, implementation and scaling. We provide funding. We incubate very early stage ideation and pre-seed innovation with a view of contributing to systemic change. We place an emphasis on education as a driver of behavioural change through new skills and capabilities and on policy innovation. We run programmes for students, start-ups and innovators across Europe via centres in major cities and regions, convening a community of excellence in people and organisations.


Purpose of the role

In order to deepen its impact, EIT Climate-KIC has selected a handful of particularly strategic programs to scale. Broadening our outreach in order to trigger behavioral change is a key target, and a new communication is therefore set-up to support this effort. You will join a dynamic and agile team of 3-4 communication specialists that act as internal delivery partners and collaborate across programme teams to communicate, promote and unify our story. We take the best aspects of governance forms, like Holacracy, and focus on activities that have an impact. We are a self-organizing team and jointly responsible for executing campaigns and experiment with new ways to communicate and reach audiences to influence behaviours. You will be part of the team’s design and delivery of impactful communication campaigns and set up ways of working as a team and across teams.

We are looking for a creative writer and content specialist to lead content creation and storytelling for multiple programmes and initiatives. You will lead the creation of content and stories and develop an in-depth understanding of audiences needs. You will manage creative partners and agencies, including a pool of writers, graphic designers, and PR agencies.


  • Lead content creation for a wide range of audiences, ensuring content is high quality, relevant and useful to target audiences to support campaigns and programme activity through multiple story formats (e.g. articles, blog posts, videos, photos, infographics, leaflets, collateral, etc.)
  • Translate our programmatic activity into proactive, positive storytelling to drive the profile of key programmes and initiatives, build brand recognition and reputation. Create and shape the storyline and narratives for key programmes and initiates and innovate new ways of telling stories.
  • Manage pools of creative partners (writers, graphic designers, video producers, and PR agencies); liaise with central and regional teams to efficiently manage content placement across channels.
  • Design, write and create content packages for campaigns and fundraising activity.
  • Design and execute media plans based on the audience and content strategy of diverse campaigns (with the support of the team, consultants and agencies); address media and press opportunities, others.
  • Lead effective communication and content creation with external and internal stakeholders, for broadcast media and press, specialist publications, magazines, and websites. Create a high profile and compelling content and narratives for key media channels and programme objectives. 
  • Ensure a consistent brand positioning and tone of voice across all campaigns and narratives through content creation efforts. Work closely with various teams to ensure the content reflects our messaging as an organization.
  • Focus on both proactive and reactive content and communications. Create stories and awareness for traditional media and building media relations.
  • Conduct research and audience analysis by using relevant data to effectively formulate content for campaigns that amplify messages to wider audiences and influence behaviour change.
  • Guide and liaise with teams to deliver content and integrated campaigns.

Profile required

You are an exceptional writer and a creative storyteller. You have a passion to grow, learn and succeed; thrive in a varied working day, and take a high level of pride in your work and results.

  • Move quickly and feel comfortable having the autonomy to lead projects.
  • Creative writing skills and understand how to develop comprehensive brand and communication packages for external audiences.
  • Collaborate effectively with internal teams while leading agency partners.
  • An ideas generator with a nose for a good story.
  • Intellectually curious, analytical and capable of exploring complex themes with the ability to write clear and concise narratives.
  • Resilient, flexible and confident to work in a fast-paced dynamic environment.
  • Highly organised and collaborative cross-functionally.
  • Excellent negotiation, facilitation and influencing skills.
  • Ability to get on with people at all levels and from all backgrounds.
  • Have a portfolio of written work such as editorial pieces, published media articles, copy-write in magazines and traditional media, press pitches and press releases.
  • You have relevant working experience (7 years plus as an indicator) as a creative writer and/or lead editor and/or producer of content.
  • You have a University degree (Bachelor’s or Master’s) in journalism, communication, business, innovation, social and political sciences, climate and energy fields, or another relevant field.
  • Excellent written and spoken English (native English speakers are preferred). Excellent writing skills of other European languages like Spanish, French or German is a big plus.
  • Experience in working with startups, climate and environment programmes, and managing content creation of programmes with an international dimension.
  • Experience in developing and implementing communications strategies to deliver key messages to target audiences.
  • Experience in media relations and managing media partners, PR agencies, etc.
  • Experience in creating high-quality content for digital and traditional media.
  • Proven ability to develop content that captures the attention of target audiences and the press

Additional information

Please note that candidates must have the right to work in the EU prior to applying for the position. The successful candidate will normally be based at the nearest EIT Climate-KIC office to where they are currently living.

Our application and recruitment process

Climate-KIC values diversity and welcomes applications from all suitably qualified candidates regardless of age, gender, race, disability, sexual orientation, religion or ethnic background.

Your application should be written in English and consist of:

  • a full curriculum vitae
  • a covering letter describing briefly how your profile, skills and experience meet the criteria outlined in the person specification, and outlining your interest in and vision for the role.
  • your current salary
  • where you saw this role advertised.

Please send your full application using the “apply now” button above. You should state your name followed by the role for which you are applying for in the subject line of the email. The deadline for receipt of applications is 23.59 GMT on the date published on the job advert.

Receipt of your application will be acknowledged by email.

Your application will be reviewed on or around the closing date for the vacancy for which you have applied. If your application is shortlisted for interview, you will be contacted directly by Climate-KIC.

Candidates invited to a first interview, will be notified of the outcome and informed about next stages if they are successful.

NB/ This advertisement will be taken down from the website after the closing date so it is a good idea to copy and keep the text for reference to use should you be invited to interview.

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