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Climate-KIC heads to COP21 with new focus and refreshed brand

LONDON, UK – Ahead of the COP21 climate change summit in Paris, the EU’s main climate innovation initiative is updating its innovation strategy to maximise climate impact in four specific thematic areas. It is also today (2 November) phasing in a refreshed brand identity.

kic-paris

Climate-KIC addresses climate change across four new priority themes: Urban TransitionsSustainable Production SystemsDecision Metrics & Finance and Sustainable Land Use. Education is at the heart of these themes to inspire and empower the next generation of climate leaders.

As world leaders are set to strike a ground breaking climate change deal in December, the roll out of the structural changes that started this autumn will help Climate-KIC increase its innovation capacity and build on COP21’s momentum into 2016. Climate-KIC is the EU’s largest public private partnership addressing climate change through innovation to build a zero carbon economy.

A strong deal in Paris would provide an unprecedented opportunity to create a prosperous zero carbon future, driven by innovation, jobs, and investment. Climate-KIC is seizing that opportunity for Europe by connecting both public and private sectors with climate change-focused education, research and innovation.

Climate-KIC will be present in Paris during the UN climate change summit. It will shine a spotlight on the people and organisations who are leading the zero carbon transition. For more information, see the Journey to Paris page.

Refreshed brand identity

Ideas are the oxygen of growth in the zero carbon economy. Climate-KIC believes European organisations must be fed with big, scalable, commercially-viable ideas to address climate change. A strong brand is a vital tool in reaching these ideas.

Angela Howarth, Head of Communications, Climate-KIC
Angela Howarth, Head of Communications, Climate-KIC

Climate-KIC’s new branding includes a new visual identity, mission, vision and brand values. “In partnership we can face the challenges ahead and enhance Europe’s growth, competitiveness and well-being,” says Angela Howarth, head of communications at Climate-KIC, “We reflect that with Climate-KIC’s new brand identity.”

Climate-KIC is supported by the European Institute of Innovation and Technology (EIT), a body of the European Union. Climate-KIC’s visual identity has been brought into alignment with that of the EIT, which also supports four other Knowledge and Innovation Communities (KICs), most of which now use similar branding: EIT Digital, EIT Health, EIT Raw Materials and KIC InnoEnergy.

“The EIT Community brand serves to unite all who are working to increase Europe’s capacity for innovation and entrepreneurship across all sectors, something that is particularly critical in the case of our collective response to climate change,” said Howarth.

In the EIT’s new core logo, the inner ‘C’ shape highlights the community aspect of the logo, while the outer shape symbolises the supportive yet open nature of the EIT Community.

Climate-KIC has also adopted a new official mission statement as part of the brand refresh, “We bring together, inspire and empower a dynamic community to build a zero carbon economy and climate resilient society” and a new vision: “To enable Europe to lead the global transformation towards sustainability.”

Climate-KIC at COP21

Climate-KIC carries the EU’s mandate to deliver large-scale innovation for climate change mitigation across the continent and beyond.

Over five years, it has developed an organisation and model that integrates innovation, entrepreneurship and education. Climate-KIC brings together business, research and government with European cities via a network of over 100 partners.

Before and at COP21, you can meet these partners and our entrepreneurs that are the fruit of this investment and see the solutions that are transforming cities and businesses. Meet them to explore how you can collaborate to scale Climate-KIC’s successful initiatives and together deliver greater impact globally.

Climate-KIC’s Journey to Paris

Climate-KIC runs its #JourneytoParis campaign from June until December 2015, with the UN’s crucial COP21 climate change summit as destination.

Every week for 28 weeks, Climate-KIC puts the spotlight on a different part of Europe. Join us and meet the people and initiatives who are building Europe’s low-carbon economy!

Visit the Journey to Paris website to find out more.

About Climate-KIC

Climate-KIC is the EU’s largest public private partnership addressing climate change through innovation to build a zero carbon economy. We address climate change across four priority themes: urban areas, land use, production systems, decision metrics and finance.

Education is at the heart of these themes to inspire and empower the next generation of climate leaders. We run programmes for students, start-ups and innovators across Europe via centres major cities, convening a community of the best people and organisations.

Our approach starts with improving the way people live in cities. Our focus on industry creates the products required for a better living environment, and we look to optimise land use to produce the food people need. Climate-KIC is supported by the European Institute of Innovation and Technology (EIT), a body of the European Union.

Media Contacts

Climate-KIC:

Angela Howarth
Head of Communications, Climate-KIC
+44 (0) 7872 850 084

EIT:

Caroline Vandenplas
Corporate Communications Officer, European Institute of Innovation and Technology (EIT)
+36 (0) 1 4819 371

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