To facilitate growth that can meet sustainability targets, solar energy needs to become more affordable, attractive and available. Prices of hardware have dropped significantly, but there is still much to win in decreasing design and acquisition costs. Many installers work with old fashioned tools that require expensive preliminary site visits. Although solar energy is a hot topic that draws much interest from consumers, many are still hesitant to invest and on average 8 offers go out for a single sale. Hence installation companies seek innovation to increase efficiency and their unique selling points.
Uniqueness, Technology overview, barriers to competition
We have the knowledge and skills to process aerial imagery and height data necessary for automated solar design and monitoring. This is currently freely available in The Netherlands, and is becoming more accessible worldwide. Our technological advantage in processing this data gives us a head start in areas where it becomes available.
Market size and analysis
The installed base of PV worldwide has grown from 30 GWp to 400 GWp in 8 years and is predicted by the IEA to have grown tenfold by 2050. In The Netherlands 120k solar systems are installed annually, for which over 600k designs are made. Solar Monkey’s target in NL is to facilitate 100k systems designs (€400k revenue) and monitor 9,000 systems (€1M) per year. Solar Monkey seeks to expand to six other countries with a total addressable market of €150M and obtainable market of €12M that we aim to achieve by 2021.
|First Name||Last Name||Job Title||Impressive Facts|
|Jan||Pieter Versluijs||CEO||MSc TU Delft, founded and sold multiple SME’s, senior consultant at Newton Europe before starting Solar Monkey with Mels.|
|Mels||van Hoolwerff||CFO & HR||MSc TU Delft, graduated on the modelling of solar power output.|
|Tino||de Bruijn||CTO||MSc TU Delft, 10+ years experience in developing software, graduated from Industrial Design on creating a user friendly electronic health record application.|
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