Consumer demands have outstripped supplies of high value herbs. Suppliers have increased production of 17 tn/acre of fresh herbs by £200K/acre greenhouse expansions. This is costly and wasteful (0.5kg/CO2/plant) as demand grows by 2000 tonnes a year in UK alone.
An alternative is to breed higher-yield varieties, but this is risky, costing up to £3M/year for at least 5 years. Due to the uncertainty and high cost, specialty crops like herbs may never be bred conventionally.
Uniqueness, Technology overview, barriers to competition
Our innovative workflow is a combination of trade secret genomics, novel molecular technique known as CRISPR/Cas9 gene editing and proprietary automated screening technology. This process can cut down plant breeding times from an average of 8-12 years to 2 years, save money (estimated %10 of the conventional cost) and eliminate chance from plant breeding. This is a technology platform that potentially allows any plant species to be designed with better characteristics and improved in a fast cost-effective manner.
Market size and analysis
The herbs and spices market is £2Bn globally and of that £100M is the UK fresh herb market, which grows at 18% CAGR. In Germany the value is £120M and it grows at 13% CAGR. Horticulture market overall is worth £120bn in Europe. It presents high value added as it uses only 3% of overall agriculture land in Europe, but accounts for 18% of total value of agriculture production.
|First Name||Last Name||Job Title||Impressive Facts|
|William||Pelton||CEO||Entrepreneur & Plant Science Expert who developed first gene edited potato in UK while member of Horticulture and Potato Initiative during his time at Imperial College London.|
|Nicolas||Kral||CTO||Inventor and Synthetic Biology enthusiast who published in high level scientific journal and led more than 10 undergraduate and masters level students when based at Imperial College London.|
|Hadi||Coe||Lead Scientist||Plant Science Expert who published in several high level scientific journals and developed a patented plant tissue culture method during his PhD studies. The method is now licensed from Warwick University to a multinational seed company.|
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