Brita type filters, called Granulated Activated Carbon, are used to remove organics in industrial water treatment. GAC insufficiently meet the need for removal of the most carcinogenic chemicals in industrial water. The pain is that EU have imposed regulations on 26 of these substances found in water, which are extremely difficult to remove and toxic. Of the 26 priority hazardous substances, there is one which is found in 90% of EU citizens’ blood and that GAC has 1% efficiency of removal. It’s PFOA, used as a firefighting foam, an irreplaceable chemical. It’s a real killer, it causes cancer (US EPA 2015).
Uniqueness, Technology overview, barriers to competition
The production makes granules that can be customised to target the most hazardous substances under the right industrial water conditions. This means we can make tailored materials that suit the relevant of the 26 priority substances.
Market size and analysis
We are first targeting PFOA in EU and US airports, a $1.6bn market. After that we go for larger £10bn PFOA market predominantly found in EU and US. Beyond that, we go with our ability to customise, to capture 25 other priority substances, a market worth $30bn globally.
|First Name||Last Name||Job Title||Impressive Facts|
|Henrik||Hagemann||CEO||Royal Academy of Engineering Enterprise Fellow, most award winning Imperial College London (QS Top 8 uni, world) engineer of the 2010s, 3 years experience in bioengineering commercialization|
|Ben||Reeve||CTO||7 years experience within bioengineering production, award winning scientific team leader|
|Shane||Petkiewicz||Bizdev manager||UC Berkeley graduated engineer with 2 years lean startup experience|
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