Objectives of this work:
– inform and/or enable more targeted and impactful Communications and Business Development activities in the UK & Ireland, reflecting BP2018 goals
– increase productivity and impact of the entire team
– support accurate and meaningful reporting and insights for both EIT Climate-KIC and EIT KPIs, e.g. enable us to track the progress of individuals through our innovation framework
– contribute the movement-building ambition of EIT Climate-KIC, which relies on a core community of influencers to cascade our messages out.
This project would require a number of stages, with the first items listed being the priorities. Not all items will be possible to complete within the 3-month contract:
Development of a comprehensive UK & Ireland Stakeholder Map (including operational contacts like designers, printers, writers etc) – working with the UKI Communications Lead
– development of a CRM coding and tagging system, to operationalise the map – i.e. developing a plan for coding and tagging individuals and organisations entered into our CRM system, to enable ‘and/or searches’ and people profiles (e.g. an individual’s full history with CKIC: applied for Greenhouse 2016, graduated Greenhouse 2017, won Greenhouse 2017 finals, entered Accelerator programme 2017, incorporated a business in 2017, employs 6 people)
– data, channel and influence research, e.g. research to identify key print and social media influencers – under the direction of the UKI Communications Lead
– a process for capturing leads (from events, through digital campaigns, research and online) and integrating them into our CRM
– data entry that follows Data Protection Protocols
– integration of the CRM system with email marketing programmes – e.g. updating email lists with fuller data from the CRM database, and tracking ‘#CRM contacts opted into newsletter’
– a data maintenance plan, including surveys and outreach campaigns, and assignment of roles and responsibilities
– follow-up campaigns to convert leads into newsletter opt-ins, applicants, event attendees, speakers, etc.
The Stakeholder CRM & Data Tagging Specialist will:
– work with the Climate-KIC UK & Ireland Communications and Public Affairs Lead to deliver this project
– work with the Climate-KIC UK & Ireland Executive Assistant, Education Co-ordinator and Innovation Co-ordinator to capture details of all new partners and education and innovation applicants (successful and unsuccessful) and graduates, and maintain changes in their status using surveys, exit interviews and internal communications
– work with the entire team to convert their leads into contacts, prompt the team to capture and provide data, and provide the enthusiasm, processes and material to support this
– become the CRM superuser and train staff to use it, following Data Protection protocols
– help to develop and drive CRM KPIs
– Excellent Excel skills to enable quick and accurate work with data in Salesforce and in spreadsheets – e.g. V-look-ups, data entry forms, pivot tables and macros
– experience of data tagging for CRM systems, to enable sophisticated ‘and/or’ searches and list generation for purposes of reporting and targeted email campaigns
Desired but not essential:
– Experience of Salesforce (or able to learn quickly)
– Experience of surveys to update data
– Experience of campaigns designed to capture opt-ins, including print and digital outreach campaigns as well as website forms
– Friendly and passionate about data, able to energise the team around good data practice and the joys and power of an effective data system
EIT Climate-KIC values diversity and welcomes applications from all suitably qualified candidates regardless of age, gender, race, disability, sexual orientation, religion or ethnic background.
Your application should consist of a full curriculum vitae and a covering letter describing concisely how your profile, skills and experience meet the criteria outlined in the person specification, and outlining your interest in and vision for the role.
Please send your full application to firstname.lastname@example.org.