Mobilty as a Service (MaaS)

As part of the Climate-KIC Pioneers programme Dutch pioneer Robert Scheerder has conducted a research how Mobility as a Service (MaaS) can be up scaled in the Amsterdam region and the Netherlands.

On 7 December 2016 he has launched a proposition based on that research that enables public and private parties to jointly realise Open MaaS. Scheerder has conducted the research by doing stakeholder interviews and desk research. The hosting organisation is the City of Amsterdam. Climate-KIC has supported him throughout the project with how to apply transition tools.

True alternatives to owning a car

MaaS is a concept that will enable end users to fully plan, book and pay their travels with a one stop one-push-of-a button app on their smartphone. MaaS in this form is expected to offer true alternatives to owning a car. Currently end users still experience obstacles in planning and booking their multi modal travels. For example they need to use different apps to compare and or plan trips with different modalities. To pay and gain entrance the use of separate mobility cards is still needed.

Improvement of air quality

Next to that MaaS offers opportunities to positively influence societal interests such as air quality, reach ability and use of public space. For example if MaaS is introduced with appropriate incentives it could lead to extensive reduction of parking lots in the crowded streets of Amsterdam.

Worldwide potential

The research has shown that MaaS is expected to be realised worldwide in the next three to five years. The level of cooperation between public and private parties in the Netherlands is focused on standalone market driven MaaS initiatives

Cooperation between public and private parties

To get MaaS to positively affect societal interest requires a higher level of cooperation between public and private parties. That way they can jointly clarify what innovations are needed to realise Open MaaS that positively influence the societal interests as mentioned.

The proposition, a joint market exploration, that Scheerder has launched, will deliver insights for public parties what innovation in regulation is needed for Open MaaS. Private parties will gain insights in what innovations need to be invested in to successfully realise Open MaaS. Together they will be able to discover what incentives in MaaS are needed to create societal benefits such as better reach ability and better air quality. At least a dozen of public and private parties have shown interest to join forces.

Please click here to read a report of the launch at the first MaaS Meetup of Amsterdam Economic Board (in Dutch). For more information please contact .

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